D4SIGNED FOR DATA
We see customer experience at an individual level
Realise the power of connected data and design.
We give you a unique understanding of your customers, so you can connect with them individually, in the right context across any online platform or device. It’s the next generation of direct and digital marketing. Or, as we like to call it, data-directed marketing.
We make the links that drive consumer behaviour.
We dig up the hidden links between what people see online, say on social media and do in the real world that leads them to make a purchase. This allows us to identify the key trends and triggers necessary to create the personalised content and increased human interactions that will achieve your business results.
Our unique 4-step process uses data to direct your messages.
We understand consumer journeys and discover event triggers. So you always understand the value of exposures.
We calculate the need, the next action and the best message for every potential interaction at every touchpoint.
We create relevant, personalised content that taps into personal passions and overcomes barriers.
We listen for triggers and serve tailored and connected content with relevant offers across multichannel touchpoints.
Phil has over 30 years’ experience in direct and digital marketing. He brings immense experience and expertise to lead the agency.
Partner and Chief Innovation Officer
James has over 25 years’ experience in data and media. He is a strategist, planner and inventor of new techniques that drive huge insight and returns from data in marketing.
Mark has 20 years’ experience in data planning having worked in major marketing services groups with global brands. Mark leads our team of talented planners and project managers.