D4SIGNED FOR DATA

We see customer experience at an individual level

Realise the power of connected data and design.

 

We give you a unique understanding of your customers, so you can connect with them individually, in the right context across any online platform or device. It’s the next generation of direct and digital  marketing. Or, as we like to call it, data-directed marketing. 

We make the links that drive consumer behaviour.

 

We dig up the hidden links between what people see online, say on social media and do in the real world that leads them to make a purchase. This allows us to identify the key trends and triggers necessary to create the personalised content and increased human interactions that will achieve your business results.

Our unique 4-step process uses data to direct your messages.

 

ATTRIBUTION

 

We understand consumer journeys and discover event triggers. So you always understand the value of exposures. 

 

MACHINE LEARNING

 

We calculate the need, the next action and the best message for every potential interaction at every touchpoint. 

 

CREATION

 

We create relevant, personalised content that taps into personal passions and overcomes barriers.

 

ACTIVATION

 

We listen for triggers and serve tailored and connected content with relevant offers across multichannel touchpoints. 

Our Team

 

PHIL ANDREWS

Executive Chairman

 

Phil has over 30 years’ experience in direct and digital marketing. He brings immense experience and expertise to lead the agency.

 

JAMES HARRISON

Partner and Chief Innovation Officer

 

James has over 25 years’ experience in data and media. He is a strategist, planner and inventor of new techniques that drive huge insight and returns from data in marketing.

 

MARK PHILLIPS

Partner

 

Mark has 20 years’ experience in data planning having worked in major marketing services groups with global brands. Mark leads our team of talented planners and project managers.

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